Wellfound Startup Applications: How to Write a Founder Pitch That Isn't Generic

Why founders delete generic pitches

Founders read pitches looking for a reason to reply. A generic pitch gives them none, and a copy-pasted pitch signals that you did not read the startup's work.

The 3-line pitch formula

Line 1: why this startup, specifically. Line 2: why you fit this role, specifically. Line 3: one proof point — a project, result or skill that matches. No more.

3 examples: good, generic, too long

Good: specific startup, specific role fit, one proof. Generic: "I am passionate and a fast learner". Too long: a full cover letter pasted into a pitch field. Founders do not need the letter in the pitch.

How to reuse a pitch without copy-pasting it everywhere

Keep a base pitch from your profile, then change line 1 for every startup. If line 1 does not change, you have not targeted the startup.

When not to apply on Wellfound

Do not apply to a startup whose role, stage or location you would decline, just to increase volume. A founder reply to a role you will not take wastes both sides.

Pitch type → founder reaction → fix

Frequently asked questions